We help local businesses publish accurate information and understand how AI systems interact with it.
A local business may have the right information on its website, in a directory, and in the owner's head, but those facts are often scattered, stale, or difficult for an AI system to interpret confidently.
Advocate gives that business one accurate, structured source and a way to see the evidence around how it is delivered and read. The goal is simple: make the real business easier to understand without pretending we control the assistant's answer.
From the facts you share to the signals you can inspect.
We turn owner-supplied facts about services, locations, hours, credentials, and the details that make a business distinct into a clear, structured profile that machines can read without guessing.
We publish that source on Advocate and are building controlled ways to carry approved updates to the places AI systems and customers already look, with consent and verification at every write boundary.
We record recognized AI crawler visits to Advocate profiles and clicks through Advocate links. We are extending that evidence layer so businesses can see what changed, where it propagated, and what was actually observed.
A business should control the facts used to describe it. We preserve provenance instead of filling gaps with invented data.
We report the signals we can verify and label the ones we cannot. We do not promise rankings, citations, recommendations, or access to private AI conversations.
Product decisions come from the practical work of onboarding, publishing, checking delivery, and resolving inconsistent information with business owners.
We build the product and work directly with the businesses using it.
Co-Founder and CEO
Cameron designs and builds Advocate’s product: the owner experience, structured publishing and delivery systems, and the measurement controls that keep the product’s claims honest.
Co-Founder and COO
Max works directly with businesses and partners on onboarding, enterprise needs, and the real-world requirements that shape Advocate’s delivery and reconciliation work.